Subscribe to Newsletter to get latest insights & analysis in your inbox. Download the ETAuto App and get the Realtime updates and Save your favourite articles. Some of these have to do with the AI memory chips etc. The AI-driven data centre boom has also contributed to higher prices of memory chips, as manufacturers prioritise high-margin AI contracts over traditional automotive customers.For automakers, the impact is multi-layered. PGMs such as platinum, palladium and rhodium are critical for catalytic converters used to control emissions, while copper is essential for vehicle electrification and increasingly complex electrical systems.

Source: Economic Times February 02, 2026 04:04 UTC