Because generative AI tools can create new content from vast amounts of data rather than merely manipulating existing data, generative AI can be used to generate “fake” content that is often indistinguishable from human-made content. Fake Consumer Reviews. Online consumers have become increasingly reliant on consumer reviews when purchasing a product, and businesses rely on them to attract consumers. Companies should be aware of heightened antitrust and consumer protection scrutiny surrounding generative AI and must carefully consider how AI is used within their business practices. (May 1, 2023), https://www.ftc.gov/business-guidance/blog/2023/05/luring-test-ai-engineering-consumer-trust?utm_source=govdelivery; FTC Staff in the Bureau of Competition & Office of Technology, Generative AI Raises Competition Concerns, Fed.

Source: Washington Post August 10, 2023 20:48 UTC