The latest updates highlight a growing trend of integrating AI throughout the travel industry. Data To Make Travel SmootherKayak isn’t the only travel company jumping on the AI bandwagon. Last year, Tripadvisor introduced a feature that uses AI to create personalized travel itineraries, drawing on its collection of over a billion user reviews. “AI cannot replace the knowledge and experience of a travel agent or an accommodation provider,” Karen Yeates, the executive vice president of information technologies at Signature Travel, a cooperative of travel agencies, told PYMNTS in an interview. PYMNTS Intelligence has found that consumers who are financially secure are opting to spend more on travel.

Source: Punch March 12, 2024 20:17 UTC