It’s a riff on the beloved 1995 Coca-Cola ad that features a convoy of lit-up Coke trucks delivering Christmas cheer to a suburban landscape. For me, this is more depressing than anything Coca-Cola could ever do with AI advertising. And, according to The Drum—an advertising newsletter—people love this ad if you don’t tell them it’s AI before they watch it. “We didn’t tell them they were watching an AI ad or that they were to compare it to the beloved original. To make the original ad, Coca-Cola had to hire crew, actors, drivers, and hundreds of other people.

Source: The Star November 15, 2024 18:33 UTC