"East is a focus region that contributes 15 per cent to overall refrigerator sales at Videocon. "Sales from the east is about 15 per cent of Videocon's overall sales of air-conditioners. Refrigerator demand The national refrigerator market is estimated at 12 million units and the east comprises around 16 per cent of it. The prices have remained stable and consumer sentiments are also positive," said Anup Bhargava, product group head (air-conditioners) of Godrej Appliances. Sales of air-conditioners grew over 50 per cent and refrigerators 40 per cent during the period.

Source: The Telegraph May 16, 2016 00:28 UTC