DDB Group has teamed up with AA Insurance, in partnership with children’s charity Variety, to help Kiwi kids dream big. With one in ten children living in poverty in New Zealand the new ‘Dream Beds’ campaign is designed to fund beds for Kiwi kids who need them most. DDB Group designed the cross-channel campaign to be distinctive and memorable, by asking a group of Kiwi kids to describe their dream beds. Melodie Vickars, Head of Brand, Marketing and Communications at AA Insurance says ‘Dream Beds’ reiterates the reason behind the insurer’s commitment to supporting Variety. The ‘Dream Beds’ campaign is in market now.

Source: Stuff September 30, 2022 02:51 UTC