A convoy of glittering red trucks, an excitable child and snow-dusted hills – Coca-Cola’s Christmas ad has been unofficially kick-starting the festive season since 1995. 5.9 is the top score in the star category, while a spike score over 1.2 is considered high. It’s star score was 5.2, showing its tried-and-tested formula to be driving long-term effectiveness as well as short-term sales. The alternative spot didn’t strike the right note with viewers, who awarded it a star rating of just one and a spike rating of 1.19. Homebase: ‘Let The Festivities Begin’Finally, a 3.2 star ad for Homebase, with a witty but slightly mean-spirited ad about one mum’s decorations dilemma.

Source: The Star November 29, 2019 13:18 UTC