A view from the younger generation Marketing expert Rod Slater on how meat became the 'hero' of a Millennials' dinner. This is particularly important when talking to the younger generation. We are the generation that if we want to find the definition of a word, we google it. We are the generation that waved goodbye to dictionaries, maps, DVDs and pencils and said hello to smart phones and social media. READ MORE:Chefs look to farms for cooking inspirationNZ - the home of real free-range meatIt's changed us, it's changed the way we view ourselves and others and more recently, it's changed the way we act as consumers.

Source: Stuff September 19, 2017 21:22 UTC