NEW DELHI: Reliance Jio 's stormy entry into $26 billion Indian telecom market riding on big freebies is seen as a challenge to Airtel , the No. 3 position if the Vodafone-Idea merger takes place.Also, it would be mighty difficult for Reliance Jio to beat the new No. It would have a revenue market share of nearly 40 per cent compared with Airtel's near-32 per cent. It would be seen how long Reliance Jio can go with its aggression. If Reliance continues its innovation, it will hit Airtel more than the consolidated entity which would have the benefits of market share as well as spectrum holdings.

Source: Economic Times January 28, 2017 06:40 UTC