A recent survey on travel apps discovered that people place the highest demand on airline apps, which ranked the lowest in four categories. (iStock)What can we learn from a new survey on travel apps? Power, an international marketing company that collects data on consumer services, recently released the findings of its first U.S. Travel App Satisfaction Study. Out of 1,000 points, the hotel, OTA and car apps each achieved an 849, and the airlines earned an 840. “If you are two hours late, you’ve got problems.”According to the survey, the airline apps were not as easy to navigate as the hotel apps.
Source: Washington Post April 03, 2019 19:29 UTC