The Indian Brand Equity Foundation estimates that the country’s real estate industry will reach a market size of US$ 1 trillion by 2030 and contribute to 13% of the country’s GDP by 2025. Needless to say, brands are tailoring their real estate offerings keeping in mind market trends, with a focus on altering the value proposition for customers. To know more, tune in to the 15th episode of HT Brand Studio Live, Season 2. HT Brand Studio Live is hosted jointly by HT Brand Studio and DMAasia, and is a part of the HT Brand Leadership Series, an annual property hosted under the domain of HT.com that has content around breakthroughs in marketing. The 13th episode saw Sunder Madakshira (Adobe India), Sukhpreet Singh (Dish TV & Watcho), Krishnan Chatterjee (SAP), Hareesh Tibrewala (Mirum India) and Manish Sinha (STL) talk about brand storytelling in the age of AI.

Source: Mint March 16, 2020 06:33 UTC