Today’s beer drinkers aren’t just reaching for lagers anymore. Fruity flavours such as ‘Bud Light Lime Time’ and ‘Mango Lime’ are popular with younger drinkers, the brewer says. That’s the kind of insight that continues to shape our innovation pipeline,” Labatt Breweries senior communications director Hannah Love said this summer. Ethan McMahon, a manager at the Craft Beer Market chain, agreed younger adults often opt for fruity flavours. Experimental flavours are often brewed at the craft brewery, or found at farmers markets, putting emphasis on buying locally brewed and Canadian-made beer.

Source: National Post December 24, 2025 21:22 UTC