LOS ANGELES - CBS and NBC trading Super Bowls is one of the rare times that might end up benefitting both networks. Under the usual rotation, NBC originally had this year’s game from Tampa and CBS owned rights to 2022 in Los Angeles. Many might think arranging a network’s Super Bowl coverage falls mainly to the sports division, but news, entertainment and other departments are involved, too. Loading... Loading... Loading... Loading... Loading... Loading...“We want to give ourselves as much information and feedback as we can before we make that choice, knowing the kind of ripple effects it has across the entire company,” he said. Licht said when they did a show after the Super Bowl two years ago, ratings data showed new or first-time viewers sticking around for the next two to three weeks.

Source: thestar February 06, 2021 19:18 UTC