Earlier in February, Coca-Cola brought back its global music property Coke Studio to India after a gap of eight years, rebranding it as Coke Studio Bharat. Arnab RoyCommenting on the thought behind the launch of Coke Studio Bharat, Arnab Roy, Vice-President, Marketing Coca-Cola India, and South West Asia, said, “Coke Studio has always aimed to celebrate authentic regional music. The brand has also created a content-led campaign to promote Coke Studio Bharat. Coca-Cola has partnered with Universal Music India (UMI) as executive producers for the launch season of Coke Studio Bharat. Coke Studio also invites consumers to share their own renditions of their favourite Coke Studio Bharat songs to be amplified across the nation.

Source: Daily Nation February 20, 2023 05:32 UTC