ForewordThe grocery sector in the Middle East and North Africa (MENA) region has demonstrated remarkable resilience over the past year. McKinsey’s 2024 CEO and Consumer Surveys, along with other research, highlight eight trends shaping the global grocery market this year (Exhibit 1). 1MENA’s grocery market: A growth arena in the world of grocery retailThe grocery sector in MENA has not been immune to global economic pressures, but the sector is enjoying strong momentum and has significant growth potential. Grocery retailers enjoy a privileged position in today’s media landscape by virtue of their reach and scale. This is a Middle East and North Africa–specific version of McKinsey’s State of Grocery Retail 2024 report series.

Source: The North Africa Journal October 22, 2024 10:32 UTC