Pretty much every driver is rated over 4.5 on 5. The really good ones hover around 4.7 and their very worst tend to be just below 4.3. Compare this to how horrible movies routinely get rated around 2 or 3 out of 10 on a site like IMDb. But it does not stop there; the researchers posit that this sort of reputation inflation happens because there is too high a cost associated with the ratings for those who receive them, and in turn that high cost influences those that give the ratings to inflate them. This epiphany, that people use kid gloves if their ratings have a cost to those getting rated, has consequences for startups that are much more than something that affects marketplaces and gig economies.

Source: The Hindu April 16, 2018 10:07 UTC