A city of two names - brand experts, leaders consider Kirikiriroa Hamilton - News Summed Up

A city of two names - brand experts, leaders consider Kirikiriroa Hamilton


“Kirikiriroa has that important [positive] connotation.”MARK TAYLOR/Waikato Times Ngāti Wairere’s Wiremu Puke says some Pākehā “young to retired” support a name change to Kirikiriroa. “The name is one thing but you need a plan to show the city is changing in other ways if you are to have real brand change." Kelly Hodel/Stuff Hamilton Central Business Association general manager Vanessa Williams personally favours the official use of both Hamilton and Kirikiriroa. “We need to be Kirikiriroa, not Hamilton.”The name Hamilton didn’t really mean anything locally so wasn’t a suitable brand for the city. MARK TAYLOR/STUFF Labour Hamilton East MP Jamie Strange is comfortable with people using either Hamilton or Kirikiriroa and doesn’t support any official change at present (file photo).


Source: Stuff June 23, 2022 23:20 UTC



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