Photo: Michael Kovac/Getty ImagesA+E Networks’ namesake TV channel is launching a new advertising campaign in an effort to stand out in an increasingly crowded TV marketplace. TV networks are under pressure to make an impression on viewers who have a glut of TV programming to choose from nowadays across the dial. While A+E Networks brands like History and Lifetime have always had clear brand identities, the A&E channel has had a tougher time finding its voice. “That differentiates us in a sea of a lot of competition.” A+E Networks is a joint venture of Hearst Corp. and the Walt Disney Co. The ad, which doesn’t promote an actual show but instead aims to align the A&E brand with culture, has a patriotic feel.

Source: Wall Street Journal August 14, 2017 10:52 UTC