A Truist Story About the Perils of Combining Company Names - News Summed Up

A Truist Story About the Perils of Combining Company Names


What is Truist? It isn’t the name of an artificial sweetener or a misspelled word in Shakespearean English, as some on the internet have posited. It’s the new name of the nation’s sixth-largest retail bank. BB&T Corp. and SunTrust Banks Inc., which announced plans to merge in February, rebranded the combined entity on Wednesday as Truist...


Source: Wall Street Journal June 13, 2019 22:18 UTC



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