As they produce more videos, one of the side effects in a changing ecosystem, is that more companies are taking video content in-house. The game changer for video content has been mobile devices. Technology innovation, like augmented reality, virtual reality, 360-degree video and live video, offers marketers a variety of means for conveying a message artistically and effectively. Against this background Apple has produced a short film to promote the recently released iPhone X in China. However, long-form video is a better branding tool.

Source: Forbes February 14, 2018 18:22 UTC