The meal kit business Terra’s Kitchen, for instance, uses FreshRealm’s system. The drawers can hold up to four grab-and-go meals or the ingredients for two meal kits, Mr. Lippold said. PhotoFreshRealm got its start as a meal kit business, sending customers all the fixings to make, say, chicken quinoa salad with arugula and pistachios, or lemon-Dijon salmon with potatoes and green beans. Dozens of meal kit companies have popped up over the last five years, delivering precisely cut and measured ingredients and a set of instructions to help even the most reluctant cook put a fresh meal on the table. Still, the meal kit industry knows that packaging is an Achilles’ heel, so companies continue to work to reduce it.

Source: New York Times August 03, 2016 21:22 UTC