L.A.F.C., after all, was born from the ashes of Chivas USA, an earlier Los Angeles M.L.S. undertook an expansive branding effort to try to position itself as belonging to the city of Los Angeles specifically, and to Angelenos generally. The implicit, and sometimes explicit, message is that the Galaxy aren’t of Los Angeles, and play in the faraway land of Carson. L.A.F.C fans even have a hashtag (#carsongalaxy) they use on social media to mock the Galaxy, much as N.Y.C.F.C. Advertisement Continue reading the main story“Just like we were able to turn the Lakers around into a championship team,” he said, “we’re going to do the same thing with this great soccer team, L.A.F.C.

Source: New York Times April 27, 2018 18:54 UTC