Partnering with integrated marketing solutions provider Activation Group, A.S.O’s internationalization of the Tour de France brand has continued in China this year. The 2019 Tour de France Škoda Shanghai Critérium, an international cycling competition, was held at Shanghai’s China Art Museum on 15-16 November 2019. The Tour de France 2019 champion Egan Bernal, as well as Vincenzo Nibali, Chris Froome and other Tour de France stars were in China to support the event. This will be positioned as a first-of-its-kind ‘one-stop, multi-functional, outdoor cycling tour service centre’, which will be complemented by official cycling routes and themed homestays. Activation Group is proud to introduce the Tour de France, an internationally renowned sporting event to China.

Source: The Local November 19, 2019 10:41 UTC