The immediate responseAs one of Puerto Rico’s largest businesses -- with more than $100 million in annual revenue -- Destilería Serrallés has the opportunity, if not just obligation, to support Puerto Rico at scale. On the continental US -- reminder: Puerto Rico is actually a US territory -- they helped to organize -- working in partnership with groups such as Puerto Rico Rises, ConPRmetidos, and Foundation for Puerto Rico -- to sponsor several dozen fundraisers where the company worked with bars in US cities to create special drink menus and matched the proceeds on the drinks that were sold. Now he is looking for ways to leverage the company’s knowledge of the water ecosystem to rethink the water grid, so to speak, for a more resilient Puerto Rico. “We know water,” said Serrallés, mindful that the future of Puerto Rico will almost certainly depend on tech innovation in water, food, energy, healthcare, and infrastructure. Among the many assets that Destilería Serrallés can tap for sustainable experiments in distribution: the 20-mile Río Inabón, to which it holds the rights.

Source: Forbes December 25, 2017 21:54 UTC