Two years ago, as Facebook Inc. was struggling to get its users to post more, the social-media giant turned for inspiration to a messaging app called Snapchat. Facebook teams created diagrams to compare how many steps a user had to take to post on each of the two apps, according to people familiar with the matter. At least one chart was sobering: It took nearly twice as many steps to post on Facebook as it did on Snapchat, one of the...

Source: Wall Street Journal February 05, 2017 12:00 UTC