This penthouse apartment in Manhattan’s SoHo neighborhood is awash in natural light, with high ceilings, gleaming hardwood floors and a rooftop deck. The 2,400-square-foot space — which rents for $15,000 a month — was designed as a backdrop for Instagram stars, who have booked it through October. It was opened in August by Village Marketing, an agency that connects advertisers like the eyewear company Warby Parker and the Equinox fitness company to the social media personalities known as influencers. The ones who work with Village Marketing — mostly stylish young women who are paid to promote products on Instagram — have amassed huge followings with images that capture an idealized version of daily life. Some were even booking hotel rooms or making covert visits to furniture stores to get their work done.

Source: New York Times September 30, 2018 21:56 UTC