Yet the theater is attempting to, well, bridge the usual approaches of the commercial and subsidized sectors in the UK. New writing can also suffer from a reputation for dry worthiness, a notion Mr. Hytner aims to dispel. Owning the Bridge means Mr. Hytner and Mr. Starr have the opportunity to rake those retail profits in. “We don’t have to show a return on every single play,” Mr. Hytner said. Mr. Hytner is evidently relieved to have shrugged off the burden of overseeing a national institution, however.

Source: New York Times October 27, 2017 16:23 UTC