Victor Capo just spent $200 on 35 pints of ice cream that he thinks help him sleep. “I top my day off with this, brush my teeth, and I’m done,” he says. Mr. Capo, a 37-year-old technical writer in Miami, ordered a brand called Nightfood. With ingredients such as magnesium and glycine that the brand calls “sleep friendly,” the ice cream touts itself as “sleep expert and cravemonster approved.” Many people consume ice cream at night anyway, says brand founder Sean Folkson, and are looking for an option that won’t hurt their...

Source: Wall Street Journal May 19, 2019 09:22 UTC