(CNN) If you're going to put a doughnut shop at the Crossroads of the World, you'll need a big light to guide them. That's why when Krispy Kreme opens a location in New York's Times Square early next year, it will feature the world's largest Hot Light. The location's "doughnut theater experience" will showcase the doughnut making process from end-to-end, from the mixing of ingredients to running the tasty treats through a glaze "waterfall." The Times Square location will also featue stadium-style seating. "In the most iconic city in the world, the Krispy Kreme Times Square Flagship will showcase our brand on the global stage and inspire customer wonder," said Michael Tattersfield, CEO and president of the North Carolina-based doughnut chain.

Source: CNN June 11, 2019 13:07 UTC