“King Tut: Treasures of the Golden Pharaoh,” an exhibition of artifacts from the tomb of Tutankhamun, is scheduled to open March 24 at the California Science Center, adjacent to the USC campus. The interest in displays of King Tut objects has rivaled performances by big musical acts or sporting events. Another exhibit of King Tut’s relics at Philadelphia’s Franklin Institute in 2007 drew 1.3 million visitors and sparked $127 million in spending. “We agree that King Tut will be a significant draw for prospective visitors to Los Angeles, especially given that we are the first destination on its global tour,” said Don Skeoch, chief marketing officer for the Los Angeles Tourism & Convention Board. UPDATES:2:30 p.m.: This story was updated to include a quote from a representative from the Los Angeles Tourism and Convention Board.

Source: Los Angeles Times November 29, 2017 18:11 UTC