Displaying search results based on this information, even though the changes were small, made a big difference in sales, Mr. Wainner said. He noted that the company “didn’t have to set up our own internal testing facility” to get that information. MSC Cruises is rolling out a virtual assistant in passenger cabins called Zoe that will answer spoken questions. If a passenger needs to ask the same question repeatedly in different ways, that indicates the system didn’t understand the passenger’s meaning the first time. Questions that Zoe can’t answer will be sent as a text to researchers who can add appropriate answers to the system’s next iteration.

Source: New York Times March 04, 2019 19:51 UTC