Yet, said the chief executive, Ulric Jerome, looking out at the small, manicured garden: “This house is not so much about product as it is about creating memorable experiences.”Well, Ok. The first two floors are retail space, with layouts and brand offerings that change fortnightly. The inaugural installation, done with Prada, features wall-to-wall exclusive men’s and women’s wear pieces offset by quirky brand-themed vending and pinball machines, and floor-to-ceiling video streams of past Prada collections. (Next up: a collaboration with the French designer Marine Serre.) A regular podcast will be available on Matchesfashion.com.

Source: New York Times September 15, 2018 05:00 UTC