In an era of one-party rule and instant digital activism, companies – and the company they keep – are more expected than ever to stand for something beyond just profits and shareholder value. In just the few days since the latest tawdry Fox revelations surfaced, approximately two dozen companies have suspended their advertising on O’Reilly’s highly rated evening program. This is to be lauded in an era when companies have “personalities” beyond their brands and are increasingly adept at speed-of-events leadership. At the moment, Fox does not appear to have “lost” the bulk of that revenue; it’s been “reassigned” (or “re-expressed,” as articulated in a recent Fox statement) to other programming. Standing up for civility and a safe workplace and sacrificing a direct conduit to a Fox-obsessed president is a strong and courageous statement.

Source: Forbes April 05, 2017 23:48 UTC