The early versions of DuckDuckGo (its name is a nod to the children’s game) did not have any focus on privacy. When he went in that direction, it was attractive to only a small number of privacy advocates. DuckDuckGo’s search site looks similar to Google, with the G replaced by a playful cartoon head of a duck, who goes by the name Dax. Mr. Weinberg said the site was designed to make it feel similar to Google, to ease the transition for new users. “We don’t think privacy is stopping getting good search results for anybody,” Mr. Weinberg said.

Source: International New York Times July 15, 2019 16:07 UTC