Customer service excellence, for any sized business, is one of the most effective ways to build and sustain a competitive advantage. Emulate the customer service advantages that large businesses have as well (better processes and technology, in particular). Customer service training is essential to improve customer service and to make it stick. Customer service training is essential for every single employee (and, I expect that you could benefit from the training as well). Once you learn how to deliver superior customer service, you’ll have a competitive advantage that nobody—nobody—is going to be able to take away from you.

Source: Forbes May 05, 2019 16:20 UTC