The All England Club at Wimbledon and Robinsons fruit cordial have ended an 86-year partnership ahead of the 2022 tennis championships which begin in southwest London on Monday. In the days before Evian took centre stage on centre court, the Robinsons brand was central to the Wimbledon aesthetic. BBC News quotes a spokesperson for Britvic, the drinks company which owns the Robinsons brand. Unlike almost every other major sporting event in the world, the Championships at Wimbledon have always been extremely prude and discreet when it comes to sponsorships. But could Robinsons departure be an indication of a new dawn at the All England Club?

Source: The Guardian June 24, 2022 13:59 UTC