The agency in charge of the campaign, Wieden & Kennedy, approached World View to help send the sandwich up. Advertisement Continue reading the main story“As you can imagine, when we first heard about it, we laughed our heads off,” said Jane Poynter, World View’s chief executive. Kenneth Howard, a research meteorologist at the National Oceanic and Atmospheric Administration, said that although computer models that predict hurricanes and tornadoes have improved, “they’re data-starved.”Ground-based weather radar is blocked by mountains. Although the company is not saying when it hopes trips with paying passengers would begin, World View is taking reservations at $75,000 per person. “If you fly a chicken sandwich to space, why can’t you fly anything?” she said.

Source: New York Times June 13, 2017 13:02 UTC