As an adviser to companies on how they can improve sales and social progress concurrently, I’m giving a shout-out to Anheuser-Busch for serving up timely messages with the Medieval mirth of its “dilly dilly” ads. Danone rid its portfolio of meat, cheese and biscuits and acquired a baby food company; CVS took a risk that paid off when it jettisoned cigarettes from its drugstores. And regulators, activists and a more savvy public will likely scrutinize food and beverage companies’ ingredients and practices more closely. The Lancet report will certainly shine an even brighter strobe on the role of food and beverage companies in harming public health and the environment. And to that I say “dilly dilly.”

Source: Forbes February 08, 2019 14:26 UTC