Two weeks ago, the NCAA Basketball Commission issued its shameful report on college basketball that failed to grant college athletes the immediate right to license their names, images and likenesses for money. Here are nine reasons why the NCAA should allow college athletes to license these publicity rights in endorsement deals:1. The typical Division I college athlete devotes about 40 hours per week to his or her sport. By allowing college athletes to license their names, images and likenesses, these athletes are able to earn some spending money for themselves, even though they often do not have time to work more traditional work-study jobs. We can reasonably infer that the consumers and fans of college sports favor college athlete endorsements.

Source: Forbes May 11, 2018 13:01 UTC