89% of small businesses would check the sustainability credentials of a potential supplierThe matter of how sustainable a potential supplier, stakeholder or partner is, is a priority for as many as nine in 10 small businesses, according to new research by Novuna Business Finance. Polling a sample of more than 1,000 small business leaders, the results showed that 89% said they would check the sustainability credentials of a company in some way before deciding to work with them. 58% would seek out official certifications, accreditation and listingsThe results showed that almost half of small business leaders would actively check for an official certification that recognises the organisation as meeting certain sustainability standards. Additionally, around a third would check an organisation’s listing as a sustainable business on groups such as the Federation of Small Businesses or British Chambers of Commerce. This means that business leaders are now forced to apply an additional layer of rigour to sort the genuine from the “too good to be true”.

Source: The Guardian May 11, 2023 12:11 UTC