84 Lumber responds to controversy (and confusion) over its Super Bowl commercial - News Summed Up

84 Lumber responds to controversy (and confusion) over its Super Bowl commercial


A Pennsylvania building supply company made a big splash on the Super Bowl Sunday with a commercial Fox deemed "too controversial for TV." Telling the tale of a mother with her young daughter and their trek across Mexico in hopes of a haven in the United States, the 84 Lumber commercial aired in part Sunday night. The rush to view the rest of the Super Bowl advertisement was so furious that it briefly overwhelmed the company's website. During the non-televised portion of the ad, the mother and daughter reach an enormous wall in the desert. In a tweet linking to the entire commercial, 84 Lumber described the ad as "a symbolic journey toward becoming legal American citizens."


Source: Los Angeles Times February 06, 2017 20:22 UTC



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