A screenshot from 84 Lumber's Super Bowl commercial, which directed viewers to continue the journey with a web video that more clearly addresses the U.S.-Mexico border wall. Photo: 84 LumberBuilding materials company 84 Lumber appeared to use the Super Bowl as a platform to dive head first into the immigration debate raging across the U.S. It directs viewers to “see the conclusion at journey84.com,” a site where users are told the complete video “contains content deemed too controversial for TV.”A mother and daughter take a journey in this Super Bowl ad for 84 Lumber. Given the recent news cycle, 84 Lumber’s campaign is almost sure to set off passionate reactions from both red state and blue state factions at a time of heightened tensions in the U.S. According to 84 Lumber, the campaign is part of an effort to kick off a national hiring spree.

Source: Wall Street Journal February 06, 2017 01:12 UTC