While articles abound on what’s happening with generative AI, this article focuses on the other area that investors are currently targeting: the creator economy. Business Insider notes that even though investment has slowed down across numerous sectors, startups in the creator economy are still attracting investment. [2] They point to multiple startups raising seven-figure seed rounds last year, as well as several later-stage rounds for creator startups. As with any other sector, the creator economy comes with its own set of unique legal issues investors must carefully consider before diving in. Employment and Independent Contractor ClassificationThe employee versus independent contractor issue is one that affects numerous sectors, including the creator economy.

Source: New York Times May 20, 2024 15:36 UTC