The music festival, the first to be sponsored by a corporate group, begins with the aim to promote classical music among the youth. 1980: Aap Jaisa Koi, composed by Indian-born British music producer Biddu for Qurbaani and sung by Nazia Hassan, rings in the disco era of Indian mainstream music. (Currently, digital music services are estimated to generate more than 70% of the annual revenue in the Indian music industry.) Krishna brings Carnatic classical music from its hallowed sabhas to the stinking dump-yard of Ennore Creek and raises the alarm on environmental damage. 2017: Saregama taps into its rights to India’s most beloved soundtracks—the golden age of film music, classical music and ghazals—to create Carvaan.

Source: Mint August 14, 2017 21:00 UTC