This has definitely been the year that I decided it was time to share my experiences and learnings through my new Digital Media Digest column where you can read my thoughts on the media industry and where it is heading. Video Content Isn’t Going AwayVideo content has become the powerhouse of digital media, with 87.5% of Australian internet users engaging with video regularly (Source: DataReportal). This contrasts with ad spending trends: 72.4% of Australian ad budgets go to social media, despite a 2.3% decline in usage (Source: We Are Social & Meltwater). A Global Legislative Push for Fair News Content CompensationAustralia’s Joint Select Committee on Social Media and Australian Society has highlighted the News Media Bargaining Code's (NMBC) limitations, noting its disproportionate funding of legacy media, which disadvantages smaller publishers. sustainability, and 76% taking action to live more sustainably (Source: Man of Many, Decade of Change Survey).

Source: Wall Street Journal November 24, 2024 20:29 UTC