Only 28% of them – about one out of every four – do any search engine optimization at all. Good SEO involves making some changes for the bots, but your site visitors should figure into this, too. If real human beings like your website, they’re more likely to place an order or go to your physical store. So as you take a look at these different ways to measure user engagement, think about the search engine algorithms. But for SEO, “click-through rate” refers to how often people click through to a page from search results pages.

Source: Forbes March 24, 2018 21:22 UTC