For example, if your content simply isn’t bringing in traffic, it could be a sign that your content isn’t engaging or valuable enough to truly captivate your audience. If you notice that some of your content is more popular, and sees a higher conversion rate, you may infer clues about the type of content most capable of converting. If you don’t notice any significant differences in content conversion rates, you can move on. Next, consider what audience you’re targeting. Your conversion success depends heavily on who you’re targeting, and how you’re targeting them.

Source: Forbes August 30, 2017 03:00 UTC