Packaged snack consumers have a host of needs throughout the week based on indulgent, artisanal, energy infusion, plant-based and portability-focused products. Understanding consumer desires is a moving target, and packaged snack makers are tasked with reading the tea leaves. When Totowa, New Jersey-based Cibo Vita Inc. launched its new artisanal roasted nuts—a lineup that’s been a year in the making with extensive consumer research on taste, texture, flavor and quality—one goal was understanding what Gen Z and millennial consumers were mostly seeking. “Gen Z and millennials are leading the intense, bold, indulgent flavor trend, willing to explore uncommon combinations,” said Emre Imamoglu, CEO of Cibo Vita. “We’re reimagining our staple products to create blends with a twist.

Source: Ethiopian News January 31, 2023 23:11 UTC