Once you have the press release written, you have two options; shop the press release around yourself by emailing it to various editors at publishers that fit your niche, or submit it through an automated service like PR Newswire or PRWeb. Build a relationship with local press. Next, work on building a relationship with some of your local press outlets. You can start by sending an email to editors or journalists to introduce yourself, while including your launch press release. Volunteerism always catches the attention of the press, and if it doesn’t, you can consider submitting a press release about it.

Source: Forbes February 06, 2018 18:56 UTC