The firm has affirmed its committed to support merchants, saying it recognises that many small businesses have been most adversely affected by the pandemic. On Wednesday, Visa launched an initiative dubbed 'Where You Shop Matters’ , to champion and enable entrepreneurs in Kenya, while encouraging consumers to support small businesses. It is also supporting small businesses through the Visa Small Business Hub, a merchant platform providing tools and information on how to start, run and grow small businesses. The platform will also feature leading merchants who embody the passion and entrepreneurship of small businesses across Kenya. To understand the needs of small businesses, Visa conducted a survey to assess how consumers and merchants are adapting to Covid-19.

Source: The Star June 20, 2020 06:00 UTC